The Impact of Reviews of Physicians on Patient Choice
نویسندگان
چکیده
How reviews impact patient choice in health field is still unknown. Patients often worry about their diseases and are eager to find a high skill physician to cure their painful. Traditional hospitals often lack information about individual physician, and with the emergence of online health communities (OHCs), patients can get physician service information on the platform. This study researches the role of reviews in health field and how the roles change with different diseases by collecting data from an online health community. We divide patient reviews into two kinds: online service reviews and offline service reviews based on different services. We find disease risk significantly moderates the relationship between reviews and patient choice: when patients get high-risk diseases, they care more offline service reviews than low-risk diseases. On the contrary, when patients get low-risk diseases, they care more online service reviews than high-risk diseases.
منابع مشابه
Patient Choice Has Become the Standard Practice in Healthcare Provision: It is Time to Extend its Meaning; Comment on “Is Patient Choice the Future of Health Care Systems?”
The key argument of this commentary is that patient choice has a broader meaning than suggested by consumerist choice models. In increasingly marketized health care systems with diversified and knowledge-based service arrangements, patients are continuously obliged to choose insurers, physicians or hospitals and treatments—whether they like it or not. However, health care users refer to a wide ...
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